The fastest way to introduce a product to consumers is to create advertisements. Advertisements not only help brands advertise their products, but also help expand their brand's name. The same goes for the coffee ad. So how to create an effective coffee advertising article?
1. The role of an advertisement
Most of the famous products, which are sold in the market, have to go through the advertising process. Today, advertising has become an effective tool, not only greatly helping businesses but also contributing to the high development of the economy. For consumers, advertising makes it easy for them to learn about product information and compare brands before they decide to buy. Because of advertising, consumers do not spend a lot of time choosing goods when shopping.
2. Formula to write an effective coffee ad?
To create an eye-catching advertisement with concise but easy-to-understand content for consumers is not easy. It's the same with the coffee ad. So how to create a coffee ad?
2.1. Title
The title is always the first thing that impresses the customer. An advertisement with a good title will attract readers more easily than an advertisement with a generic, confusing title. 40% of the reader's attention will be on the headline.
When writing headlines, you should pay attention to keywords. A quality headline is one that refers to the content to be covered in the article. But if the title only has a keyword, for example, "coffee", it will be difficult to make readers curious and interested.
When writing headlines, you also need to pay attention to the needs of the reader. You can spend some time thinking about what the reader wants, from there you can come up with the most perfect headline. For example: "What's hot in company F's coffee?", "What are the health benefits of drinking coffee?", "how to drink coffee?", "how to write a coffee ad", etc.
2.2. Content
The content is the core of the ad. This is the most important part that customers care about. Therefore, this piece of content needs to have three elements, which is to have a strong impact on the reader's psychology, the second is to emphasize the benefits, not the features, and finally, to create urgency and stimulation when buying. row.
The first is the strong impact on the reader's psychology. This seems to be an easy task, but it is not easy at all. You will need to spend some time researching consumer habits, along with consumer thoughts about coffee. In fact, most people will make decisions by the influence of psychology instead of the influence of logic. If readers have strong reactions, whether happy, sad or even disdain, that is also one of the reasons why readers read all of their articles. You need to see who your customers are, determine the personality traits in the article that you are aiming for and finally write the article in the predetermined direction.
Next is the emphasis on benefits, not features. When reading a coffee ad, customers will often first be interested in the benefits they receive, then the brand they will use. An article promoting a product, I have to focus on the product, not introduce how famous your brand is.
Finally, create urgency and excitement when buying. You can use promotional deals for your coffee. Customers are often afraid of missing out on promotions. This will help push customers to make a purchasing decision. In addition, you can also insert calls to action, customers will feel there is no second time to experience this opportunity, and they will decide to buy.
Note: The content must be true to the facts. Avoid exaggerating anything, because if something goes beyond the customer's imagination, it can greatly affect your business. You should also add images so that customers can easily visualize what you are talking about.
2.3. End of the coffee ad
You should still emphasize the feature of coffee again at the end of the article. This has the effect of helping your product print more deeply in the mind of the reader. Making commitments is also a good thing to do.
With fierce competition in the business environment, a quality coffee advertisement will help you attract your customers much more. This job is difficult, but it is one of the essential things to expand the brand of a business. Here is a piece of advice. Apply to create your own coffee ad!
