In order to have a quality sports shoe advertising article, the writer must understand the general formula for an advertisement. At the same time, know how to apply it to writing ads for a specific product on a certain platform. So what are those general formulas? How to apply it when writing an advertisement for sports shoes?
1. General formula for sports shoe advertising articles
To have a quality advertising article, the writer needs to understand and apply many factors. In which the requirements on content and form are the two most important factors. Doing these requirements well will create a true advertising article.
About content
When advertising sports shoes, the article should be clear about the origin and origin of sports shoes. What is the brand? where? Clearly state the policies of incentives, promotions, exchange when shoes are defective (damaged).
In particular, the article needs to specifically describe the price, design, weight, size, material, color, and use of the shoes. There should be videos, direct images of the product attached.
In order to gain customers' sympathy with the product, the article advertising sports shoes must focus on exploiting the outstanding differences compared to other products. State the actual customer experience after use.
About the form of presentation
Promotional articles posted on different platforms will have different requirements. Authors need to understand the interaction characteristics between readers and articles on each platform to determine the appropriate article format.
When writing ads for sports shoes to post for websites or newspapers (print, electronic) will need to be clear, detailed and specific. It is possible to combine comparisons and contrasts with other types of sports shoes to highlight the characteristics, features and effects of the product.
If the promotional article is posted on facebook, the zalo needs to be very brief, going directly to the characteristics and advantages of sports shoes. On the basis of these social networks requires highly creative writers, knowing how to refine the most expensive and outstanding details of the product, combined with videos and images to convey direct information about the shoes. to the reader.
2. Applied in sports shoe advertising articles
First of all, the writer must invest in learning to firmly grasp the characteristics, features, and effects of the advertised sports shoes. Do not write generic styles that apply to all types of sports shoes. Focus on highlighting the difference of sports shoes to be advertised compared to other types of sports shoes. Especially in terms of design, materials, technology, price, style, color, customer care policy...
Analyze and explain so that readers can clearly see the benefits of using this type of sports shoes. Examples of affordable prices compared to durability, free returns when shoes are defective, promotions if purchased during the holidays...
Clarify the user experience. For example, when using shoes that bring comfort, confidence, improve speed, psychological stability, achieve high performance, accurate efficiency in movement when practicing, competing ...
If you write a website, then like all advertising articles, articles promoting sports shoes have high requirements for seo standards. That is the first problem to achieve so that users can easily find your article on search engines. You need to master the technique of seo title, how to write sapo, layout, implement ideas, use keywords, videos, images ...
When writing on social networks, you should choose to write a sports shoe review, talk about the experience, then call for action from the customer. The form needs to be very creative, skillfully combining words with friendly, humorous symbols and quality and clear images and videos.
If you're writing for a press, you can choose to either tell a story specifically related to the type of sports shoe you're advertising, or address the issue most athletes have with regards to shoe use. practice, play. Then mention the solution your sneakers solve…
In short, the general formula for an article promoting sports shoes is specific, detailed content, plus a creative presentation, suitable for the posting platform. Understanding and meeting the requirements of each element in the above formula, you will have effective advertising articles.
